If you track impressions as a measure of your success, you’ve already lost. What I believe is that you need to build relationships, by creating content that addresses the specific problems of your customers. When you do that, people can relate to who you are and how you can help them.
When I started creating content, purely for my audience, to address their specific needs, I found that people were messaging me directly, saying how much the advice I was giving and the tips I was giving, was helping them. I never look at impressions, I only look at how I build relationships online.
How can you start to change your perspective and your social media perspective and your social media engagement and start building relationships with people that matter?
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